The "WORD" Mic by

“WORD” © is a purpose-made training program, developed to supplement and align with the aim for English in the National Curriculum, which is ‘to promote high standards of language and literacy by equipping pupils with a strong command of the spoken and written word’.


"WORD" is a mnemonic acronym that signifies the primary principles of the program, which are:

  • Writing: act of producing words  that can be read and understood.
  • Oration: a formal speech or public declaration.
  • Reading: the act or activity of one that reads.
  • Diction: degree of clarity and distinction of punctuation in speech.

Purpose is to engage, educate, enlighten and empower the minds of Primary and Secondary children in Key stages 1-4 (aged 5-16).


Specialist Tutor delivers stand-alone and successive workshops (max.12 children). Concludes with presentation event to showcase children's talent and award accreditation and mementos in recognition of successful completion of the program.


Children explore and experience poetry, fables and storytelling; and learn how best to use a dictionary and thesaurus. As a result, children that successfully complete the training program increase mastery of English Language, Literacy and Grammar; and develop effective communication skills and techniques.

One word frees us of all the weight and pain of life; that word is love



The Word Poem

The word is the greatest weapon ever!
Simply because it is derived and stemmed from the greatest force of all.
Which is of course, thought itself indeed.
First the thought, then the word, then the deed.
Then accordingly, you and I shall of course be able to plant our seed.
Righteous or unrighteous.
Whatsoever you sow, so of course you and I shall naturally reap.
And people, men and women
Through their works, you and I shall surely know them.

Cyrus Desir


In 2007, Cyrus Desir and Dean Verdant co-created “WORD” © Training Program for children to master English Grammar, Language and Literacy, and develop effective communication skills and techniques.


Today, Young People are being overlooked for jobs because of an inability to speak English properly. Education and business leaders have blamed Street Slang, made popular by Rap music artists and the wider TV culture, as a cause of Youth unemployment.


“WORD” © is fundamental, yet also a highly ingenious Lifelong Learning initiative, created to motivate the minds of children, and tackle the high number of Young People labelled as, or at risked of being labelled NEET.

Origin of "WORD" by

Be thou incapable of change in that which is right, and men will rely upon thee. Establish unto thyself principles of action; and see that thou ever act according to them. First know that thy principles are just, and then be thou



Background of "WORD" Training Program

Cyrus (Tutor), accomplished poet, actor and author of ‘The Word Poem’, the profound inspiration behind the program. Acting résumé exemplified by outstanding small-screen debut, as under boss Lee Greene, in Channel 4’s 2011 four-part mini-series, ‘Top Boy’.


Dean Verdant (Coordinator), practitioner of Street Entrepreneurialism for over 40-years. Also, professional career over 35-years specialising in sales and marketing, and policy and strategic development .


Cyrus and Dean synch and share a unique and worthy purpose and passion to engage, educate, enlighten and empower children.

The discipline of desire is the background of character

John Locke


In 2008, program delivered to group of KS2 schoolchildren (aged 9-10), from St Antony’s Primary School, Newham.


In 2012, program delivered to group of KS1/2 children (aged 4-10), from The Factory Community Project and Children’s Centre’s Out of School Project, Newington Green Primary School (border of Hackney and Islington).


Program evaluations showed that children responded positively and ably, and enjoyed the experience of new and creative ways to learn. Children managed to fully interpret morals; use dictionary and thesaurus to find meaning of words; and enhance capability across all four program principles (i.e. Writing, Oration, Reading and Diction).

The WORD Training Program

We all live in suspense from day to day; in other words, you are the hero of your own story

Mary McCarthy


"WORD" Workshop

Tutor delivers stand-alone workshop over two-hours. Mixed groups of 8-12 children participate in structured tutorials. Children read and review ‘The Word Poem’ (by Cyrus Desir); fables (by Aesop and Roald Dahl); inspirational quotes; keywords, and how to effectively use a dictionary and thesaurus.


Tutor delivers series of weekly workshops over three-months, includes two-weeks at outset to plan, and two-weeks at close to evaluate. Workshops (and presentation event) running time is 4-hours. Mixed groups of 8-12 children participate in eight structured tutorials (subject to school term and holidays). Program concludes with presentation.

One word frees us of all the weight and pain of life; that word is love



“WORD” © Training Program consists of eight Steps to Success. Each step is a specific tutorial delivered as a Workshop. Children must finish all eight modules in order to successfully complete the program. 


Steps to Success:

  1. 'The Word Poem'
  2. Poetry
  3. Fables
  4. Storytelling
  5. Creative writing
  6. Effectively using a dictionary and thesaurus
  7. Keywords
  8. Inspirational quotes

Post graduation, children are expected to ably demonstrate the four Learning Objectives. Lessons learned broaden the scale and scope of knowledge, capability and mentality of children, in order to effectively apply attained mastery English Grammar, Language and Literacy, and communication skills and techniques.


Learning Objectives:

  1. Basic Interaction Communicative Skills: to interact socially.
  2. Soft Skills: to interact effectively.
  3. People Skills: to communicate effectively in a friendly way. 
  4. Life Skills: to handle common issues and queries encountered.
Excellence of "WORD"

Winners have the ability to step back from the canvas of their lives like an artist gaining perspective. They make their lives a work of art – an individual masterpiece

Denis Waitley


How to Write your Startup Business Plan by

Periodic and regular checks and measures ensure strict deadlines and conditions are met and maintained. Implementing effective policies and procedures ensure standout quality services, specialist provisions and world class practices are consistently delivered.


Management administered centrally to ensure program facilitation completed on time and within budget, objectives accomplished, activities competently carried out, and stakeholders informed and satisfied. 


Closing Evaluation documented and disseminated to determine lessons learned, disparity in operations, and context for further development.

Management works in the system; Leadership works on the system

Stephen Covey


Today society is affected by increasing numbers of young people aged 16 to 24 who are not in education, training or employment.


  • 25% leave Primary school unable to read or write properly.
  • 20% leave Secondary school unable to read or write confidently.

Too many Young People are failing to gain education, training and employment, which can invariably lead to a life of under achievement; and being overlooked for jobs. In some cases, the cause is an inability to speak English properly, due to an increasing tendency to use Street Slang as common speech. More prevalent amongst those from Black and minority ethnic communities and groups.


There are many reasons why children fail to succeed in school. Which can be due to poor teaching; lacking concentration; weak interpersonal skills; underdeveloped fine motor control; memory issues; fear; and or procrastination.


The solution is “WORD” © Training Program, custom-made to engage, educate, enlighten and empower children, especially those from Black and minority ethnic cultures and communities, who otherwise may miss the opportunity to gain a worthwhile education whilst at school. Children explore, enjoy and experience poetry, creative writing, fables, short stories, and how to effectively use a dictionary and thesaurus. As a result, children gain mastery of Writing, Oration, Reading and Diction.

Rationale of The "WORD" Training Program

Sincerity and truth are the basis of every virtue


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