The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself
Educate and Empower
Mind, Body and Soul
PR and Promotions
Traffic and Trade
Failure comes only when we forget our ideals and objectives and principles
Four guiding principles underpin and uphold the cultural and collective consciousness, which stems from the original principles of the Hiphop Kulture, which are: Peace, Love, Unity and Safely Having Fun.
The Principle Pillars are: Wisdom, Wellbeing, Worth and Wealth. Purpose-built by Dean Verdant, to produce and promote unique and urban problem-solving Street Entrepreneurialism products and services.
Awareness and Attitude
Health and Happiness
Value and Virtue
Succeed and Sustain
A journey of a thousand miles begins with a single step
4D Steps to Success: training program and system purpose-built to devise, develop, drive and deliver Street Entrepreneurialism businesses and brands. Trainees undertake series of tutorials based on four phases. Each tutorial contributes to the creation and completion of Street Entrepreneurialism business and brand.